Social Media Marketing
Kimberly Eugene
Creating Societal Change - A Social Media ...

Digital evolution and technological advancements are being made each and every day, and it is argued whether new technology like social media is creating better-informed and more knowledgeable citizens of society, or if it actually does more harm than help.

Creating Societal Change - A Social Media Overview
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Real-World Example: Using Digital Marketing to Achieve Business Goals

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Real-World Example: Using Digital Marketing to Achieve Business Goals

Let's create a real-world social media marketing and digital marketing plan for Tesla that will help reach its business goals.

Best Practices when Optimizing Content for Search Engines

Best Practices when Optimizing Content for Search Engines

Search engine optimization (SEO) helps to improve the visibility and relevancy of a website on search engine results pages (SERPs), organically. The most effective SEO strategies not only improve the ranking of a website on SERPs but additionally provide better overall user experiences for customers.

The Polarizing Nature of KFC's Viral “Clean Eating” Campaign

The Polarizing Nature of KFC's Viral “Clean Eating” Campaign

In 2017, KFC launched a digital marketing campaign that received mixed reactions online from consumers and critics, however, KFC’s considerable advances in brand awareness and revenue growth were noticeably evident.

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Real-World Example: PPC Marketing Strategies

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Real-World Example: PPC Marketing Strategies

Search engine marketing (SEM) and search engine optimization (SEO) tools are being used increasingly by marketers to reach their customers due to their ability to connect consumers to what they search for with what marketers are looking to promote. Read more:

Creating Societal Change - A Social Media Overview

Creating Societal Change - A Social Media Overview

Digital evolution and technological advancements are being made each and every day, and it is argued whether new technology like social media is creating better-informed and more knowledgeable citizens of society, or if it actually does more harm than help.

The Best and Worst Digital Marketing Initiatives

The Best and Worst Digital Marketing Initiatives

Coupled with market research, clear objectives, and the appropriate digital marketing strategy, digital marketing can be a great way for brands to better connect with their audience.

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How to Overcome Adwords Adversity for Beginners

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How to Overcome Adwords Adversity for Beginners

Gaining an understanding of the risks and benefits of each PPC strategy will grant marketers new perspectives on optimizing their media content.

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Falling Amongst the Stars of Search Engine Results

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Falling Amongst the Stars of Search Engine Results

Seemingly like magic, search engines have made the information retrieval process an almost seamless experience. With the quick input of a query and the click of a button users now have endless amounts of opportunities to find anything that they wish to find.

Orkut: An Example of How Listening to the Culture Can Establish Deeper Connections

Orkut: An Example of How Listening to the Culture Can Establish Deeper Connections

Social media equips marketers with new tools for encouraging dialogue with their consumers, however, one of the primary responsibilities for marketers is to LISTEN and understand the culture of their audience.

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Wide World of WeChat — The All-in-One Social Media Tool

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Wide World of WeChat — The All-in-One Social Media Tool

Audiences rarely need to leave Weixin to open a mobile browser, read news, or make a purchase, which is not only convenient to audiences but also helps Weixin keep the audience engaged.

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Breast Cancer Awareness by Way of Viral Memes?

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Breast Cancer Awareness by Way of Viral Memes?

The Internet’s latest obsession with sharing humorous personalized images, also called memes, has resulted in the emergence of a whole new way to market in the digital marketplace.

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Warby Parker: How Social Media Birthed A Virtual Storefront for Eyewear

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Warby Parker: How Social Media Birthed A Virtual Storefront for Eyewear

Warby Parker surveyed their consumers via social media in order to better understand their target market and provide the best product. The company has since sold over 500,000 frames...