Social Media Marketing
Kimberly Eugene
Creating Societal Change - A Social Media ...

Digital evolution and technological advancements are being made each and every day, and it is argued whether new technology like social media is creating better-informed and more knowledgeable citizens of society, or if it actually does more harm than help.

Creating Societal Change - A Social Media Overview

cost-per-acquisition

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Real-World Example: PPC Marketing Strategies

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Real-World Example: PPC Marketing Strategies

Search engine marketing (SEM) and search engine optimization (SEO) tools are being used increasingly by marketers to reach their customers due to their ability to connect consumers to what they search for with what marketers are looking to promote. Read more:

The Best and Worst Digital Marketing Initiatives

The Best and Worst Digital Marketing Initiatives

Coupled with market research, clear objectives, and the appropriate digital marketing strategy, digital marketing can be a great way for brands to better connect with their audience.

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How to Overcome Adwords Adversity for Beginners

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How to Overcome Adwords Adversity for Beginners

Gaining an understanding of the risks and benefits of each PPC strategy will grant marketers new perspectives on optimizing their media content.