Social Media Marketing
Kimberly Eugene
Creating Societal Change - A Social Media ...

Digital evolution and technological advancements are being made each and every day, and it is argued whether new technology like social media is creating better-informed and more knowledgeable citizens of society, or if it actually does more harm than help.

Creating Societal Change - A Social Media Overview

Social Media Marketing

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Real-World Example: Using Digital Marketing to Achieve Business Goals

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Real-World Example: Using Digital Marketing to Achieve Business Goals

Let's create a real-world social media marketing and digital marketing plan for Tesla that will help reach its business goals.

The Polarizing Nature of KFC's Viral “Clean Eating” Campaign

The Polarizing Nature of KFC's Viral “Clean Eating” Campaign

In 2017, KFC launched a digital marketing campaign that received mixed reactions online from consumers and critics, however, KFC’s considerable advances in brand awareness and revenue growth were noticeably evident.

The Best and Worst Digital Marketing Initiatives

The Best and Worst Digital Marketing Initiatives

Coupled with market research, clear objectives, and the appropriate digital marketing strategy, digital marketing can be a great way for brands to better connect with their audience.

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How to Overcome Adwords Adversity for Beginners

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How to Overcome Adwords Adversity for Beginners

Gaining an understanding of the risks and benefits of each PPC strategy will grant marketers new perspectives on optimizing their media content.

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Falling Amongst the Stars of Search Engine Results

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Falling Amongst the Stars of Search Engine Results

Seemingly like magic, search engines have made the information retrieval process an almost seamless experience. With the quick input of a query and the click of a button users now have endless amounts of opportunities to find anything that they wish to find.

Orkut: An Example of How Listening to the Culture Can Establish Deeper Connections

Orkut: An Example of How Listening to the Culture Can Establish Deeper Connections

Social media equips marketers with new tools for encouraging dialogue with their consumers, however, one of the primary responsibilities for marketers is to LISTEN and understand the culture of their audience.