Social Media Marketing

Creating Societal Change - A Social Media Overview

Creating Societal Change - A Social Media Overview

Digital evolution and technological advancements are being made each and every day, and it is argued whether new technology like social media is creating better-informed and more knowledgeable citizens of society, or if it actually does more harm than help.

Wide World of WeChat — The All-in-One Social Media Tool

Wide World of WeChat — The All-in-One Social Media Tool

Audiences rarely need to leave Weixin to open a mobile browser, read news, or make a purchase, which is not only convenient to audiences but also helps Weixin keep the audience engaged.

Breast Cancer Awareness by Way of Viral Memes?

Breast Cancer Awareness by Way of Viral Memes?

The Internet’s latest obsession with sharing humorous personalized images, also called memes, has resulted in the emergence of a whole new way to market in the digital marketplace.

Warby Parker: How Social Media Birthed A Virtual Storefront for Eyewear

Warby Parker: How Social Media Birthed A Virtual Storefront for Eyewear

Warby Parker surveyed their consumers via social media in order to better understand their target market and provide the best product. The company has since sold over 500,000 frames...