Social Media Marketing
Kimberly Eugene
Creating Societal Change - A Social Media ...

Digital evolution and technological advancements are being made each and every day, and it is argued whether new technology like social media is creating better-informed and more knowledgeable citizens of society, or if it actually does more harm than help.

Creating Societal Change - A Social Media Overview

seo

Best Practices when Optimizing Content for Search Engines

Best Practices when Optimizing Content for Search Engines

Search engine optimization (SEO) helps to improve the visibility and relevancy of a website on search engine results pages (SERPs), organically. The most effective SEO strategies not only improve the ranking of a website on SERPs but additionally provide better overall user experiences for customers.

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Real-World Example: PPC Marketing Strategies

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Real-World Example: PPC Marketing Strategies

Search engine marketing (SEM) and search engine optimization (SEO) tools are being used increasingly by marketers to reach their customers due to their ability to connect consumers to what they search for with what marketers are looking to promote. Read more:

The Best and Worst Digital Marketing Initiatives

The Best and Worst Digital Marketing Initiatives

Coupled with market research, clear objectives, and the appropriate digital marketing strategy, digital marketing can be a great way for brands to better connect with their audience.

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How to Overcome Adwords Adversity for Beginners

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How to Overcome Adwords Adversity for Beginners

Gaining an understanding of the risks and benefits of each PPC strategy will grant marketers new perspectives on optimizing their media content.

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Falling Amongst the Stars of Search Engine Results

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Falling Amongst the Stars of Search Engine Results

Seemingly like magic, search engines have made the information retrieval process an almost seamless experience. With the quick input of a query and the click of a button users now have endless amounts of opportunities to find anything that they wish to find.