Digital evolution and technological advancements are being made each and every day, and it is argued whether new technology like social media is creating better-informed and more knowledgeable citizens of society, or if it actually does more harm than help.
In 2017, KFC launched a digital marketing campaign that received mixed reactions online from consumers and critics, however, KFC’s considerable advances in brand awareness and revenue growth were noticeably evident.
Digital evolution and technological advancements are being made each and every day, and it is argued whether new technology like social media is creating better-informed and more knowledgeable citizens of society, or if it actually does more harm than help.
Coupled with market research, clear objectives, and the appropriate digital marketing strategy, digital marketing can be a great way for brands to better connect with their audience.
Seemingly like magic, search engines have made the information retrieval process an almost seamless experience. With the quick input of a query and the click of a button users now have endless amounts of opportunities to find anything that they wish to find.
Social media equips marketers with new tools for encouraging dialogue with their consumers, however, one of the primary responsibilities for marketers is to LISTEN and understand the culture of their audience.
Audiences rarely need to leave Weixin to open a mobile browser, read news, or make a purchase, which is not only convenient to audiences but also helps Weixin keep the audience engaged.
The Internet’s latest obsession with sharing humorous personalized images, also called memes, has resulted in the emergence of a whole new way to market in the digital marketplace.
Warby Parker surveyed their consumers via social media in order to better understand their target market and provide the best product. The company has since sold over 500,000 frames...
