Digital evolution and technological advancements are being made each and every day, and it is argued whether new technology like social media is creating better-informed and more knowledgeable citizens of society, or if it actually does more harm than help.
In 2017, KFC launched a digital marketing campaign that received mixed reactions online from consumers and critics, however, KFC’s considerable advances in brand awareness and revenue growth were noticeably evident.
The Internet’s latest obsession with sharing humorous personalized images, also called memes, has resulted in the emergence of a whole new way to market in the digital marketplace.
