Social Media Marketing
Kimberly Eugene
Creating Societal Change - A Social Media ...

Digital evolution and technological advancements are being made each and every day, and it is argued whether new technology like social media is creating better-informed and more knowledgeable citizens of society, or if it actually does more harm than help.

Creating Societal Change - A Social Media Overview

Real-World Examples

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Falling Amongst the Stars of Search Engine Results

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Falling Amongst the Stars of Search Engine Results

Seemingly like magic, search engines have made the information retrieval process an almost seamless experience. With the quick input of a query and the click of a button users now have endless amounts of opportunities to find anything that they wish to find.

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Warby Parker: How Social Media Birthed A Virtual Storefront for Eyewear

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Warby Parker: How Social Media Birthed A Virtual Storefront for Eyewear

Warby Parker surveyed their consumers via social media in order to better understand their target market and provide the best product. The company has since sold over 500,000 frames...